BRAND ICONOGRAPHY SYSTEM & LIBRARY
I began working on this project as a Visual Designer, exploring a variety of possible brand iconography directions. In partnership with the Creative Director and the Research Team, we presented our explorations and user findings to the company’s senior leadership. My role evolved to leading a team of designers who built out the icon library which ranged from system icons to illustration in a way that embraces teh brand while being clear and accessible.
Client
T-Mobile
Year
2021
Craft
Creative Direction, Visual Design, UX Research & Testing, Team Management
Team
Phoebe Cutter, Creative Director
T-Mobile User Research Team
T-Mobile Design Team
Metaphor user testing was performed to identify the best icon concept representation.
The material design grid - an industry standard for effective icon building - was used to build all icons to ensure consistency and pixel perfection.