I began my work for TEDxSeattle 2020 by creating the brand visuals and supporting a variety of digital work, however, my focus became on social. The event was fully virtual during the 2020 pandemic and the BLM movement had just shaken up the US, making the social media presence and engagement of the brand even more crucial. Together with the Content Director, we built a brand presence with engaging content that fostered a space for meaningful discussions around the speakers, theme, and this unique moment in history—all while building excitement for the event and affinity for the TEDxSeattle brand.